27/07/26

CUPRA Brand universe

CUPRA launches the third edition of The Dream Makers, taking the initiative to its most ambitious and global level to date

For the first time, The Dream Makers, an initiative of CUPRA founded by the SEAT CUPRA Foundation, brings together its full international network (Berlin International Film Festival, ESCAC, Sitges Film Festival, and Studio Babelsberg) alongside CUPRA ambassadors J.A. Bayona (filmmaker) and Daniel Brühl (actor), under one unified global framework

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24/07/26

Company

SEAT & CUPRA continues its positive trend, posting an operating result of €122 million in H1 2026

Operating profit rises by €84 million year on year, confirming that SEAT & CUPRA is moving in the right direction

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14/07/26

CUPRA Raval

CUPRA Raval expands its line-up with new Plus variant and battery upgrade

New 99 kW / 135 PS Plus model broadens the CUPRA Raval line-up, introducing a mid-range entry point into CUPRA’s 100% electric urban car.

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09/07/26

CUPRA Brand universe

CUPRA reinforces its racing commitment by extending its Formula E partnership with KIRO and showcases the Leon VZ e Hybrid Racer at Goodwood Festival of Speed

From Barcelona to Goodwood, CUPRA unleashes electrifying performance across all four days of the 2026 Goodwood Festival of Speed, on both stage and track.

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29/06/26

CUPRA Brand universe

CUPRA promises electrifying performance in Goodwood Festival of Speed debut

From Barcelona to Goodwood, CUPRA brings its bold vision of performance and electrification to one of the world’s most celebrated motorsport stages

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26/06/26

Lifestyle

CUPRA challenges the codes of design with MAM at Paris Fashion Week

CUPRA and MAM expand their collaboration, showing five collections of wearable art inspired by CUPRA’s design language at an exclusive runway presentation

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24/07/26

Company

SEAT & CUPRA continues its positive trend, posting an operating result of €122 million in H1 2026

Operating profit rises by €84 million year on year, confirming that SEAT & CUPRA is moving in the right direction

Keep reading

25/06/26

People and Organisation

Dr. Ingrun Ulla Bartölke appointed member of the Board of Directors and president of the SEAT & CUPRA Audit and Good Practices Committee

The appointment marks a further step in strengthening SEAT & CUPRA’s governance and supervisory framework

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03/06/26

Company

SEAT & CUPRA plant in Martorell starts production of CUPRA Raval and Volkswagen ID. Polo, leading a new era of mobility in Europe

The Electric Urban Car Family enters production with four models from three brands, all Made in Spain, that are set to make electric mobility accessible across Europe

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28/05/26

People and Organisation

Joost Kessels takes on responsibility as Chief Development Officer of SEAT & CUPRA

Joost Kessels will lead SEAT & CUPRA’s Research and Development area from August 1, 2026

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04/05/26

Company

A battery's journey

At the SEAT & CUPRA battery system assembly plant, every battery goes on an electrifying trip: from the assembly of its components to its installation in the car it will power

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30/04/26

Company

SEAT & CUPRA posts €43 million operating profit in Q1 2026, strengthening confidence in the full-year outlook

The company posted an operating profit of €43 million between January and March, up €38 million versus Q1 2025, despite lower wholesales and net revenues.

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27/07/26

CUPRA Brand universe

CUPRA launches the third edition of The Dream Makers, taking the initiative to its most ambitious and global level to date

For the first time, The Dream Makers, an initiative of CUPRA founded by the SEAT CUPRA Foundation, brings together its full international network (Berlin International Film Festival, ESCAC, Sitges Film Festival, and Studio Babelsberg) alongside CUPRA ambassadors J.A. Bayona (filmmaker) and Daniel Brühl (actor), under one unified global framework

Keep reading

14/07/26

CUPRA Raval

CUPRA Raval expands its line-up with new Plus variant and battery upgrade

New 99 kW / 135 PS Plus model broadens the CUPRA Raval line-up, introducing a mid-range entry point into CUPRA’s 100% electric urban car.

Keep reading

09/07/26

CUPRA Brand universe

CUPRA reinforces its racing commitment by extending its Formula E partnership with KIRO and showcases the Leon VZ e Hybrid Racer at Goodwood Festival of Speed

From Barcelona to Goodwood, CUPRA unleashes electrifying performance across all four days of the 2026 Goodwood Festival of Speed, on both stage and track.

Keep reading

29/06/26

CUPRA Brand universe

CUPRA promises electrifying performance in Goodwood Festival of Speed debut

From Barcelona to Goodwood, CUPRA brings its bold vision of performance and electrification to one of the world’s most celebrated motorsport stages

Keep reading

26/06/26

Lifestyle

CUPRA challenges the codes of design with MAM at Paris Fashion Week

CUPRA and MAM expand their collaboration, showing five collections of wearable art inspired by CUPRA’s design language at an exclusive runway presentation

Keep reading

25/06/26

CUPRA Raval

CUPRA Raval: five key features that redefine electric driving with a sporty DNA

The CUPRA Raval’s dynamism and sportiness are the most highlighted aspects by the more than 500 automotive journalists and content creators who have already tested the model

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24/03/26

SEAT Ibiza

SEAT refreshes the new Ibiza and new Arona with vibrant exterior colours

From launch, the new SEAT Ibiza and SEAT Arona featured a palette of seven exterior colours, including the exclusive Onyric colour.

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08/01/26

Company

SEAT Ibiza and Arona: from the first drop to the perfect colour

Two new colours are being added to the SEAT colour range, Liminal and Oniric, created exclusively for the SEAT Ibiza and SEAT Arona updates

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11/12/25

SEAT Ibiza

SEAT Ibiza: a journey to its very essence

The new SEAT Ibiza takes a road trip around the island that gave it its name more than 40 years ago to blend in with its landscapes and soul

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10/12/25

Company

SEAT starts production of the new Ibiza and Arona at its factory in Martorell

Designed, developed and produced at SEAT's state-of-the-art Martorell facilities in Barcelona, both models will be launched in January 2026

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29/10/25

Company

SEAT unveils the new Ibiza and Arona: refreshed design, upgraded interiors, and even greater value

The updated exterior designs of both models offer a new look with youthful and dynamic character

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21/05/25

Company

SEAT announces the winners of the SEAT Imagineers design competition

Organised jointly with the LCI Barcelona school of design and visual arts, the competition invited young creatives aged between 18 and 30 to reinterpret the SEAT Ibiza with a design inspired by the brand's values and spirit

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