Pepe Martí extends relationship with CUPRA KIRO for a second Formula E season into the GEN4 era
After making his mark in Formula E, Pepe Martí extends his journey with CUPRA KIRO for the 2026/27 ABB FIA Formula E World Championship
CUPRA: The unconventional challenger brand
We are more than a car brand
CUPRA AT A GLANCE
Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.
CUPRA
LATEST news
02/09/26
Racing
02/09/26
CUPRA Raval
CUPRA Raval achieves 5-star Euro NCAP rating under the new 2026 safety assessment protocol
CUPRA Raval joins CUPRA’s 5-star line-up alongside the Leon, Formentor, Born, Tavascan and Terramar, setting new safety benchmarks
31/08/26
CUPRA Brand universe
From rookie to pro: CUPRA and Movistar Plus premiere GAMECHANGERS: The next generation of padel players
GAMECHANGERS: The next generation of padel players documentary follows the journey of young talents from around the world as they compete for an opportunity that could transform their careers and help them reach the top of the sport
27/07/26
CUPRA Brand universe
CUPRA launches the third edition of The Dream Makers, taking the initiative to its most ambitious and global level to date
For the first time, The Dream Makers, an initiative of CUPRA founded by the SEAT CUPRA Foundation, brings together its full international network (Berlin International Film Festival, ESCAC, Sitges Film Festival, and Studio Babelsberg) alongside CUPRA ambassadors J.A. Bayona (filmmaker) and Daniel Brühl (actor), under one unified global framework
14/07/26
CUPRA Raval
CUPRA Raval expands its line-up with new Plus variant and battery upgrade
New 99 kW / 135 PS Plus model broadens the CUPRA Raval line-up, introducing a mid-range entry point into CUPRA’s 100% electric urban car.
09/07/26
CUPRA Brand universe
CUPRA reinforces its racing commitment by extending its Formula E partnership with KIRO and showcases the Leon VZ e Hybrid Racer at Goodwood Festival of Speed
From Barcelona to Goodwood, CUPRA unleashes electrifying performance across all four days of the 2026 Goodwood Festival of Speed, on both stage and track.
