CUPRA joins world’s biggest names on and off the track at 2025 Race of Champions
CUPRA is powering the 33rd Race of Champions as it lands in Australia for the first time 7-8 March
CUPRA: The unconventional challenger brand
We are more than a car brand
CUPRA AT A GLANCE
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA
LATEST news
07/03/25
Competición
28/02/25
CUPRA Brand universe
Music, art, and wellness on the agenda for March at CUPRA City Garage Madrid
The visual artist YZA Voku presents at CUPRA City Garage "No Way Without a Loop," an immersive artistic proposal that challenges the boundaries between the human and the digital through artificial intelligence.
26/02/25
CUPRA Brand universe
CUPRA voted “Trendiest Brand of the Year” at Auto Motor und Sport Best Cars 2025 awards
The unconventional and emotional challenger brand overtakes all competitors in just five years
24/02/25
CUPRA Brand Universe
Judeline, Lourdes León, Los Javis, Ana Rujas, and Ona Mafalda, among other personalities, celebrated the first anniversary of the CUPRA City Garage in Madrid.
Numerous well-known faces, including Macarena García, Ana Rujas, Ona Mafalda, Georgina Amorós, Juana Acosta, and Lola Rodríguez, joined the celebration of the first anniversary of the CUPRA City Garage in Madrid
17/02/25
CUPRA Brand Universe
CUPRA announces new edition of The Dream Makers in collaboration with the Berlin International Film Festival and Studio Babelsberg
The second Short Film Contest challenges the next generation of filmmakers from around the world to test their creativity and see their stories produced
14/02/25
CUPRA Brand Universe
FC Barcelona players customise their new CUPRAs during an adrenaline-fuelled driving experience at the Terramar Circuit
> The FC Barcelona men’s football team, including 22 players and the manager Hansi Flick, discovered and tested the whole CUPRA line-up
