We are more than a car brand
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA
From Barcelona to Goodwood, CUPRA unleashes electrifying performance across all four days of the 2026 Goodwood Festival of Speed, on both stage and track.
From Barcelona to Goodwood, CUPRA brings its bold vision of performance and electrification to one of the world’s most celebrated motorsport stages
CUPRA and MAM expand their collaboration, showing five collections of wearable art inspired by CUPRA’s design language at an exclusive runway presentation
The CUPRA Raval’s dynamism and sportiness are the most highlighted aspects by the more than 500 automotive journalists and content creators who have already tested the model
The CUPRA Tavascan Black Edition enhances the model’s bold design with exclusive dark styling details, inside and out.
Engineers from the CUPRA KIRO Formula E team explain how they prepare for the competition and what information they analyse in detail to define the most competitive strategy possible for each race
