We are more than a car brand
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA
CUPRA will support Movistar Team riders across all categories and competitions throughout the 2026 and 2027 seasons
CUPRA launches “The Road Back Home,” a campaign that pays tribute to the passion that drives FC Barcelona members, supporters, and fans
CUPRA maintains 5-star rating for Leon, Formentor and Born under Euro NCAP’s enhanced 2025 safety standards
Born from CUPRA’s global racing success, the new CUPRA Leon VZ TCR brings authentic racing spirit to the street
During the World Premiere of the CUPRA Tindaya at the 2025 IAA in Munich, a new concept was presented by the brand as a vision of what's to come: No drivers, no CUPRA.
CUPRA City Garage Madrid joins forces with Festival Eñe for an immersive experience dedicated to the world of superheroes, featuring Stephen Englehart, a legendary figure from Marvel and DC Comics.
