We are more than a car brand
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA
CUPRA Raval wins the Red Dot Award for Product Design 2026, just a few days after its world premiere, reaffirming CUPRA’s leadership in emotional and progressive electric vehicle design.
The CUPRA Raval is now a reality and has made a stylish debut, with an unprecedented global mobilisation and music as the common thread
CUPRA Raval’s global World Premiere taking place simultaneously across 12 cities began with a first institutional event in Barcelona, the brand’s birthplace and the city from which it set out to inspire the world
Barcelona, Madrid, Paris, Berlin, Manchester and Milan will host the “Follow the CUPRA” experience, with artists Nathy Peluso, Guitarricadelafuente, Disiz, Kim Petras, Chase & Status, Lancey Foux, and Mahmood performing their hits in emblematic downtown locations, including one unreleased song
The highly anticipated CUPRA Raval, the model set to mark a turning point in the brand’s electric strategy, will be officially premiered on 9 April.
New 140kW/58kWh variant broadens the Tavascan line‑up, introducing a new entry point while maintaining CUPRA’s electrified performance character.
