The CUPRA Tavascan is the first hero of a new era for the challenger brand. Derived directly from the Tavascan showcar unveiled in 2019, once described as “the brand’s dream”, it brings CUPRA’s disruptive and unmistakable vision of an all‑electric future to the road.

The CUPRA Tavascan advances the brand’s electrification journey with a renewed focus on emotional driving, progressive design and cutting‑edge digitalisation, creating vehicles that challenge convention and connect with a new generation of car lovers.

A fully electric SUV coupé, the CUPRA Tavascan combines sculptural design with instantaneous performance and a driver‑oriented character. Enhanced interior technology, a refined digital interface and new variants broaden its appeal, while remaining faithful to the spirit of the original concept car.

• CUPRA’s first all‑electric SUV coupé and the brand’s second fully electric model, following the CUPRA Born.
• A key impulse for CUPRA’s new design language, shaping the future of the brand’s electrified line‑up.
• A broadened range with multiple fully electric variants, including a new entry version delivering 140 kW, alongside higher‑performance configurations offering up to 250 kW with a dual‑motor all‑wheel‑drive system.
• A strong focus on driving emotion and performance, featuring technologies such as Sport DCC chassis control, progressive steering and performance‑oriented driving functions.
• A significantly enhanced digital experience with a new 10.25” Digital Cockpit, a redesigned steering wheel with physical buttons and an infotainment system powered by Android™ OS.
• Designed and developed in Barcelona, with production at the Volkswagen Group’s state‑of‑the‑art Anhui facility in China, a global hub for electric mobility innovation.