• The CUPRA Sensorial Capsule, presented at Milan Design Week 2025, questions the way its future models’ interiors will be designed
• Light and sound become key features that enhance the driver experience
• The future CUPRA design strategy is reinforced by the use of parametric design, additive manufacturing and the inclusion of a new transparent material

Making your way into the CUPRA Sensorial Capsule is like walking into the brand’s future universe of interior design, where technology, materiality and soul come together in a surprisingly unique way. “Our goal was to reinterpret progressive sportiness, to capture the raw, authentic emotions that define the connection between drivers and cars” says Francesca Sangalli, Creative Head at CUPRA Design House. The CUPRA Sensorial Capsule was unveiled at the 2025 Milan Design Week and it’s a design exercise envisioning what the interior of future CUPRA vehicles will look like. It’s a glimpse into the future that emphasises the senses to create unique experiences.

A holistic experience. The CUPRA Sensorial Capsule aims to further the CUPRA design language from a holistic point of view. This exploration “focuses on the binomial engagement between the driver and their CUPRA, presenting the car not as a machine but as a living entity” Francesca explains. Inside the capsule, the environment intuitively responds to gestures, preferences and emotions, forging a seamless, organic connection between the person and the car.

Light and sound as tangible materials. A unique experience is created through light and sound, starting with a new key component: a prism that is “the soul of the car. It’s the element that coordinates the whole experience; everything starts from there” says the designer. Inside the prism, which is made of a transparent material, there’s a piece of copper, the metal that is representative of the brand since its beginnings. Interacting with the prism triggers various light and sound ceremonies inside, each linked to the different driving modes.

Driver-connected. The connection with the driver extends beyond a sensory experience. The materials and techniques used in the interior, both in the seats and in the textures of the console and doors, are an evolution of those already applied in the brand’s models, such as parametric design and additive manufacturing. In this way, CUPRA continues to focus on sustainability with the use of technologies that reduce waste and integrate design and craftsmanship. “With the use of parametric underskin design we highlighted the surface so that it looks like a living being that has bones and is covered with skin” says Francesca. The use of additive manufacturing can be seen not only to create the surfaces, but also on the headrest of the seat which is finished with 3D-knitted fabric, “which brings aesthetics that are only possible with 3D technology and that perfectly adapt to the required shapes without wasting material, while also exploring unique new design aesthetics” the designer concludes.