• From May 20 to June 14, CUPRA City Garage Madrid hosts Devenir Urdimbre, an immersive installation created by visual artists Manel Bafaluy, Marco Ferreira, and Eddgem.
• Curated by Urvanity Projects, the exhibition will be on display in the Garage’s immersive room, a space that has become a reference point for digital art in the capital and is committed to supporting creative talent.

CUPRA City Garage Madrid, in collaboration with Urvanity Projects, presents Devenir Urdimbre, an artistic proposal that places digital experimentation at the heart of contemporary art. The exhibition takes place in the CUPRA Mad Room, the Garage’s immersive space, now a landmark for digital art in Madrid.

Devenir Urdimbre is an immersive installation created by artists Manel Bafaluy, Marco Ferreira, and Eddgem, known for exploring the boundary between the physical and the digital. The work blends sculpture, digital visualization, and sound composition to craft a fully immersive sensory experience.

Manel Bafaluy’s sculptures, designed and 3D printed, inhabit the space as organic, abstract forms charged with latent energy. Each piece emits a vibrant tension, a palpable presence that seems to pulse in its surroundings. Around them, a point cloud generated by Marco Ferreira projects luminous shapes in motion, evoking liquid rosettes—fleeting patterns that transform the space into a delicate, ever-shifting web of light.

The installation’s sonic dimension, created by Eddgem, immerses visitors in an auditory landscape of deep frequencies and textures that breathe life into the work and amplify its emotional resonance. Together, these sensory layers reveal an invisible choreography of forces that shape and influence our perception.

CUPRA Mad Room, the immersive space at CUPRA City Garage Madrid and one of the largest of its kind open to the public in the city, is where technology and art merge to create unique experiences. Here, digital art comes to life, enveloping visitors in new realities.

With initiatives like Devenir Urdimbre, the Garage reaffirms its commitment to digital art as a relevant and accessible form of expression, establishing itself as a cultural innovation hub and a driver of creative talent in the heart of Madrid.

Urvanity Projects acts as a bridge between brands and culture, connecting these worlds to create joint projects that generate mutual value. In an environment where brands are defined more by their social impact than by their size, engaging in cultural initiatives is key.

Thanks to its deep-rooted presence in the cultural scene, Urvanity Projects offers the ideal ecosystem to develop tailored collaborations that strengthen both brand identity and the cultural fabric. Its approach is rooted in a key idea: brands and culture can be strategic allies to drive a more advanced and connected society.

All cultural activities at CUPRA City Garage Madrid can be found at: https://www.cupraofficial.es/city-garage-madrid.