CUPRA expands its lifestyle universe in Germany with the launch of the CUPRA Drink, in collaboration with Vichy Catalan

Image
Munich,
  • More
  • Download
  • Add to cart
  • Print
  • The non-alcoholic drink embodies CUPRA’s DNA blending the spicy boost of ginger, an acid kick of lime, and the iconic carbonated mineral water of Vichy Catalan
  • After its successful debut in Spain and the UK, the CUPRA Drink is now available for purchase at the Munich and Berlin CUPRA City Garages as part of a multisensory brand experience capturing CUPRA’s essence

CUPRA takes its exploration of the senses to Germany with the arrival of the CUPRA Drink by Vichy Catalan, following the brand’s presence at IAA Mobility in Munich. After a successful launch in Spain and the UK, the unconventional drink that embodies the brand’s DNA will be bringing its unique taste to the German CUPRA Garages and City Garages.

“The CUPRA Drink is the representation of the challenger spirit and unique style that defines us, all captured in a refreshing drink. Partnering with Vichy Catalan, a brand also born in Barcelona to inspire the world, has allowed us to create something truly unique, and we’re proud to now share that experience in Germany,” said Ignasi Prieto, Chief Brand Officer at CUPRA. 

Image
Image
Image

The CUPRA Drink is free from alcohol, refreshing, and crafted exclusively from with natural ingredients. The spicy touch of ginger of the drink provides a distinctive flavour and recalls the brand unconventional spirit, while the acid kick of lime mirrors CUPRA’s electrifying performance and offers a sensory journey. Adding to this sensation with its legendary taste, Vichy Catalan’s sparkling water enhances the sensorial experience and reflects the style of CUPRA, a brand born next to the Mediterranean sea.

“This collaboration with CUPRA marks a significant step forward in the innovation of our beverages, bringing together two brands that embody a unique spirit and style. We’re excited to now expand this experience to Germany and connect with new consumers through the CUPRA Drink”, said Laura Álvarez, Vichy Catalan Corporation marketing director.

The CUPRA Drink is the first beverage Vichy Catalan has co-created with an automotive brand. This natural-ingredient drink will now bring its electrifying flavour to German audiences—available in CUPRA City Garages as part of a multisensory brand experience that captures CUPRA’s daring and progressive spirit, and soon in selected retail points to reach even more lifestyle enthusiasts.

Contacts