• The Effectiveness Awards Jury Club of the Spanish Association of Advertisers highlighted CUPRA’s evolution into a disruptive, aspirational, and global brand through innovative campaigns and initiatives.
• CUPRA’s growth, international recognition, and globalisation demonstrate the effectiveness of its brand-building efforts.

CUPRA has once again demonstrated the power of its ambition by receiving the Effectiveness Award for Brand Advertising Trajectory 2025. The brand was recognized by the Jury Club of the Spanish Association of Advertisers for its consistent pursuit of effectiveness through advertising tools, innovation, strategy, and smart media use, resulting in a significant return on investment.

“This award recognizes the power of our vision: real progress comes from defying expectations and challenging conventions. That has been CUPRA’s core belief since we created the brand in 2018, and it guides every step we take,” said Ignasi Prieto, Chief Brand Officer at CUPRA. “From day one, we believed that creativity and talent would be a key competitive advantage in building a brand like CUPRA. This award acknowledges a bold journey, one driven by purpose, shaped through strong partnerships, and fueled by a clear ambition: to create a brand from Barcelona that defies convention and makes a global impact,” he added.

The Jury Club of the Effectiveness Awards, composed of 290 professionals, highlighted that CUPRA has spearheaded one of the most powerful and effective brand-building efforts in recent Spanish history, starting from scratch. They also emphasized CUPRA’s evolution in positioning itself as a disruptive, aspirational, and global brand, with a distinctive image rooted in design, innovation, and a rebellious attitude. The jury noted how CUPRA has not only differentiated itself in the saturated automotive market but also generated real economic value, demonstrated by exponential sales growth, global recognition, and a strong presence in key European and international markets.

“Winning the Effectiveness Award for our brand’s trajectory is a tremendous validation of the creative risks and bold storytelling that define CUPRA,” explained Patrick Sievers, Global Marketing Director at CUPRA. “We believe that real effectiveness comes from being provocative, daring, and authentic, and this award is a powerful motivator to keep challenging the status quo and pushing the boundaries of how we connect with our Tribe. It also reflects the passion and talent of our teams and partners, who have once again proven the strength of creativity in this country,” he added.

Over its 7-year history, CUPRA has created a unique brand identity by developing an entire brand universe, launching disruptive campaigns, and gaining significant momentum, making it one of the fastest-growing automotive brands in Europ e. From captivating audiovisual pieces like the “There is no second” campaign directed by filmmaker and CUPRA ambassador J.A. Bayona, to impactful collaborations with artists such as Rosalía and Willow Smith, and athletes like Marc ter Stegen and Alexia Putellas; to engaging world premieres of new models and innovative partnerships with MAM sustainable jewellers and De Antonio yachts, CUPRA has consistently aimed to break boundaries and challenge the limits of creativity with a disruptive spirit.