The new Activewear Collection follows CUPRA’s design language, merging movement, precision and attitude, while also reflecting the brand’s deep connection to the world of sport

• The Activewear Collection includes essential training apparel and accessories, such as T‑shirts, shorts, pants, light jackets, socks, a bottle bag and a duffel bag
• Now available on CUPRA online stores in Spain and Germany, it will soon reach more markets. Can also be found at CUPRA City Garages and CUPRA Garages worldwide

The CUPRA Design House once again merges design and performance beyond the road to present its new Activewear Collection. Designed for performance, this sportswear line brings together movement, precision and attitude in a collection of clothing and accessories created for an active lifestyle. Following CUPRA’s unique design language, the collection is an invitation to move with style, on and off the training ground.

“Our competitiveness, challenger spirit and continuous desire for improvement connect us deeply to sport, which is part of our DNA. This collection is infused with our mindset: it captures our bold and rebellious spirit by blending modern design, quality and performance in a selection of top-level garments. The CUPRA Design House continues to explore territories beyond the automotive with a collection that invites our Tribe to achieve their goals.”

Ignasi Prieto, Chief Brand Officer at CUPRA

Made of high-quality lightweight fabrics, the new Activewear Collection has been created to enhance athletes. Its engineered comfort guarantees freedom of movement, standing out effortlessly with total adaptation to the body, while its clean, urban aesthetic catches the eye in each training session. With a range of garments and accessories, the new CUPRA Activewear clothing collection features some of the brand’s signature details, like parametric design and iridescent colours and covers all fitness needs: 

• Tracksuit: Light Jacket and Pants

o   The tracksuit, comprising a Light Jacket and matching Pants, is crafted from a technical shiny‑matte, water‑repellent fabric that blends high‑performance functionality with a clean urban aesthetic, designed not only for training, but also as a stylish everyday look. The Light Jacket is available in men’s and women’s versions, both featuring CUPRA’s laser‑cut parametric lining and signature sleeve piping; the women’s version adds a hidden horizontal tech zipper at the waistband, allowing it to transform into a daring cropped silhouette. The unisex Pants complete the set with a laser‑cut parametric lining, signature side piping and a unique rear‑elastic waistband with centered logo detailing for a custom fit that reflects CUPRA’s iconic attitude.

• Sport Set: T‑Shirt and Shorts

o   Designed for high‑performance training, this sport set comprises a technical knitted T‑shirt and dual‑layer Shorts, both available in men’s and women’s versions. The T‑shirt features ergonomic raglan sleeves, reflective applications and CUPRA’s signature logo, offering a streamlined athletic fit for men and a stretch‑enhanced construction with a centered logo for women. The Shorts combine a lightweight technical outer fabric with an integrated biker liner for optimal support and freedom of movement, with a comfortable elastic waistband and reflective detailing; the women’s version includes subtle fit adjustments for enhanced performance during high‑intensity sessions.

• Duffle Bag: The ultimate companion for the gym or a weekend getaway, crafted from premium soft PU. This water-resistant bag features a sophisticated look with dual embossed logos, blending classy aesthetics with high-performance durability.
• Bottle Bag: Designed to carry a water bottle of up to 1 litre, this innovative, water‑resistant bag offers a sleek way to keep hydration close at hand. Its smart pocket layout provides secure storage for your essentials for a quick gym session; all wrapped in a minimalist design built for maximum convenience.
• Long & Short Socks: These technical compression socks, available in two lengths, feature intricate contrast structures knitted with a precision jacquard technique. Designed for support and style, they are finished with the brand’s logo on both the front and back.

As a brand deeply rooted in sport, CUPRA continues to strengthen its presence in athletic performance and international competitions. From CUPRA’s alliance with Movistar Team to its commitment to Barcelona, the brand’s sports vision extends through partnerships with FC Barcelona, the 37th America’s Cup, the FIA Formula E World Championship with the CUPRA KIRO team, and the CUPRA Padel Tribe, a collective of some of the world’s top padel players. This strong involvement in sport fuels the creation of the new Activewear Collection, a natural step for a brand that lives performance every day.

The new Activewear Collection is already available at the CUPRA online stores in Spain and Germany, and will soon arrive to other markets. The Tribe can also find all garments and accessories at the CUPRA City Garages and CUPRA Garages around the world.