• From June 24 to July 12, CUPRA City Garage Madrid will host Besos Prohibidos, an exhibition by urban artist TVBOY that invites us to rethink social norms through emotion, irony, and affective dissidence.
• The show brings together a series of iconic works where the kiss becomes a provocative gesture, opening new narratives around identity, diversity, and coexistence. Standout pieces include unexpected encounters between figures such as Rosalía and Bad Gyal, Kate Middleton and Meghan Markle, or Picasso and Dalí.

From June 24 to July 12, 2025, CUPRA City Garage Madrid will host Besos Prohibidos, an exhibition by renowned urban artist and CUPRA ambassador TVBOY. The exhibition offers an open reflection on social codes, identity, and coexistence in a constantly evolving world.

Following its debut at CASA SEAT in Barcelona, the exhibition arrives in Madrid during LGTBIQ+ Pride, presenting a bold visual statement in which the kiss, an emblem of connection and affection, is transformed into a provocative symbol capable of challenging norms and sparking new dialogues.
The works in Besos Prohibidos portray unexpected meetings between figures from culture, politics, and art: from Rosalía and Bad Gyal to Kate Middleton and Meghan Markle; from a protester and a police officer to Carlos Alcaraz and Jannik Sinner; and even the iconic faces of Picasso and Dalí.

TVBOY, the Italian-born artist based in Barcelona, employs his unmistakable Neo Pop language, blending street art, irony, and contemporary sensitivity—to create images that provoke dialogue through emotion and creativity. In each piece, the kiss becomes an act of freedom, breaking down barriers and embracing diversity.

Besos Prohibidos reflects CUPRA’s commitment to contemporary culture as a space for exploration, innovation, and connection. With a vision aligned with LGTBIQ+ values, the exhibition celebrates the plurality of ways to love and coexist, championing an aesthetic that is also an attitude: free, urban, and unapologetic.

With initiatives like Besos Prohibidos, the Garage continues to strengthen its role as a hub for art and urban culture, forms of expression that are current, accessible, and deeply relevant, consolidating its place as a cultural benchmark and creative platform in the heart of Madrid.

You can explore all cultural activities at CUPRA City Garage Madrid https://www.cupraofficial.es/city-garage-madrid.