• CUPRA City Garage Madrid hosts a live streaming from the IAA Mobility Show in Munich, where the new CUPRA Tindaya showcar will be unveiled.
• The first Garage Coffee Party arrives at CUPRA City Garage Madrid with specialty coffee, DJ sets and sports, marking the return of the tribe to the heart of the city.
• Carlos Ares presents his latest album live in an intimate and cinematic Music Session, while HIGHXTAR brings together the most influential and disruptive voices of Gen Z, including Alice Wonder, in a new edition of Hightalks.
• Electrification becomes an experience through interactive kids’ workshops and immersive activities: drive a CUPRA with the Forza Horizon simulator, play padel with virtual reality glasses, explore the CUPRA universe with Apple Vision Pro, and dive into an immersive room.

CUPRA City Garage Madrid, the largest in the world, kicks off September with strength and reaffirms its role as a key cultural hotspot in the capital. In just a year and a half, the Garage has become a benchmark where music, art, film, design, sports, gastronomy and e-mobility converge. The rentrée comes with a vibrant program setting the pace for the new season: from live streaming the IAA Show in Munich for the world premiere of the CUPRA Tindaya showcar, accompanied by an exclusive gastronomic experience; to the first Garage Coffee Party with specialty coffee, DJ sets and sports; Carlos Ares starring in an intimate, cinematic Music Session with his new album La boca del lobo; HIGHXTAR bringing together the most influential Gen Z voices, including Alice Wonder, for a new Hightalks edition; the Rebel Trainings returning with Train Like a Boxer with Puls powered by Urban Sports Club, a full-body experience blending HIIT and strength; and electrification turning into a hands-on adventure with kids’ workshops to build and program cars, plus immersive activities that anticipate the future.

CUPRA City Garage Madrid will host a live presentation connected with the IAA Mobility Show in Munich, unveiling the CUPRA Tindaya showcar, the brand’s latest creation. The event will be paired with a gastronomic proposal inspired by the elements that shape CUPRA’s DNA.

Garage Coffee Party kicks off the rentrée at CUPRA City Garage Madrid with specialty coffee, DJ sets and sports, marking the return of the tribe to the heart of the city. Inspired by the global phenomenon of coffee parties, daytime, alcohol-free gatherings that blend electronic music, coffee and healthy socializing, this format has become Gen Z and Millennials’ favorite alternative to nightlife. In collaboration with Vlended, this edition offers a space to reconnect with energy, slow down for real conversations, and kick off the season with a style of its own.

Hightalks returns to the Garage with its second episode, powered by HIGHXTAR, the cultural platform shaping Gen Z’s pulse. The event brings together voices redefining the codes of music and the urban scene, exploring their creative processes, influences, and perspectives on the present and future of the music industry. Among the guest artists will be Alice Wonder, in an open and unfiltered conversation about what is moving, sounding and transforming today.

Carlos Ares takes the stage in the next Music Session at CUPRA City Garage Madrid with La boca del lobo, a bold and deeply personal project blending pop, folk and electronic music with authenticity and character. Defined by critics as a sample of “supercharged power-folk,” the album stands out for its raw energy and near-cinematic production, with lyrics rich in lyricism and drama. In an intimate setting, the Galician artist will deliver a live performance confirming his place as one of the most versatile and promising voices on the Spanish scene.

The Rebel Training returns to the Garage with Train Like a Boxer with Puls powered by Urban Sports Club, a fitness experience designed to push limits. Led by Puls, one of the most innovative full-body training studios, the session starts with a HIIT and strength circuit to challenge both body and mind, and ends with a Flexibility Workshop crafted to recover and boost performance. All this set to a live DJ session.

Electrokids is a brand-new kids’ workshop bringing electrification closer to the youngest. In this first edition, they will build and program their own robot car to take on challenges and races on a modular track. A fun, educational activity that lets them learn while having a great time.

Taira Studio returns to CUPRA City Garage with a new season blending art and wellness. The program begins with a contemplative meditation session in front of an artwork, paired with aromatherapy, breathwork and art journaling, and continues with Pilates Flow with Aca Cerezo, a practice combining strength, alignment and breathing in a fluid movement to revitalize body and mind inside the Garage’s immersive room.

Laura Fa and Lorena Vázquez, pioneers of celebrity gossip podcasts in Spain, celebrate five years doing what they do best: telling what no one else dares. Every Wednesday, they prove it in Mamarazzis, their latest sound adventure, where they review covers, exclusives and the juiciest highlights of the celebrity world with their unmistakable style.

+Músicas returns to CUPRA City Garage with the second edition of its day dedicated to the role of women in the music industry

An event combining reflection and live talent, with talks, performances and essential conversations to highlight, empower and celebrate the work of women both on and off stage. A gathering to listen, share and keep making noise where it matters most.

All cultural activities at CUPRA City Garage Madrid can be found at https://www.cupraofficial.es/city-garage-madrid.