• The CUPRA KIRO team will compete with a one-of-a-kind livery inspired by Marvel Studios’ “Thunderbolts*”
• The collaboration will also include special activations for fans during the race weekend and exclusive content on social media
• CUPRA will offer its first-ever test drive in the USA for selected media ahead of its arrival in the market by the end of the decade

CUPRA KIRO joins forces with Marvel Studios’ “Thunderbolts*”, in theaters May 2, to empower the team at the upcoming Miami E-Prix on 11 and 12 April. The team will compete with a one-of-a-kind livery inspired by the upcoming film, accompanied by special activations during the race weekend. CUPRA will also offer the first-ever test drive in the USA, ahead of its arrival in the market by the end of the decade.

“At CUPRA, we always seek the unconventional, and Formula E is no exception. For the upcoming Miami E-Prix, we are proud to bring Marvel Studios’ ‘Thunderbolts*’ to the track”, said Ignasi Prieto, Chief Brand Officer of CUPRA. “Just as CUPRA dares to break away from the ordinary, the Thunderbolts* are a team of antiheroes who defy traditional heroism. This collaboration will empower our CUPRA KIRO team for the upcoming race and bring our brand closer to U.S. challengers aiming to discover new driving emotions”, he added.

The CUPRA KIRO Formula-E cars will hit the track in Miami on 11 and 12 of April with a one-of-a-kind livery, inspired by “Thunderbolts*”. Ahead of the movie’s theatrical release on May 2, CUPRA KIRO cars will make an impression at the legendary Homestead-Miami Speedway for the 5th Round of the ABB FIA Formula E World Championship.

Fans attending the Miami E-Prix will enjoy exclusive activations as part of CUPRA’s collaboration with Marvel Studios’ “Thunderbolts*”. A look-alike cam will search the crowd to find those who most closely resemble Marvel’s Super Heroes during the pre-race.  

Marvel will also create a limited-edition comic featuring Formula E and CUPRA KIRO branding, limited to a print run of 5,000 copies, available during the race weekend. Finally, CUPRA KIRO will blend both worlds through dynamic social media content. 

On occasion of the first race of CUPRA KIRO in the USA, the brand will invite selected media to discover the CUPRA universe ahead of its arrival in the market by the end of the decade. After an exclusive brand presentation, those selected media will also have the opportunity to test-drive CUPRA models for the very first time in the USA and feel the emotion of driving the brand’s icon, the CUPRA Formentor, and its latest launch, the CUPRA Terramar.