CUPRA continues to challenge convention with the new CUPRA Born. The brand’s first all‑electric car evolves into a sharper, more emotional challenger, re‑engineered to deliver a new striking design, improved interiors and greater technology.

The new, bolder CUPRA Born takes performance to the next level, building on the success of more than 170,000 units sold worldwide since its launch in 2021.

With a range up to 631 kilometres, power outputs up to 240kW (326PS), and innovations such as Matrix LED lighting, the new CUPRA Born strengthens the brand’s identity as an unconventional challenger brand.

Designed and developed in Barcelona, the new CUPRA Born will be produced in Zwickau, Germany. It embodies CUPRA’s progressive spirit, combining electrification with performance, sustainability with style, and digitalisation with emotion. Production will begin in May 2026, with the market launch scheduled for the summer 2026.