The new CUPRA Born is a bold statement and a deep evolution, redefining the identity of CUPRA’s first all-electric car and aligning it with the daring spirit of brand’s latest design language.
The more provocative exterior design radiates pure emotion through every line and every detail, crafted to convey character and performance. The CUPRA Born’s design is an evolution that embodies the brand’s energy taken to new boundaries.
The vehicle’s iconic shark nose defines the upper section and flows into the three triangle Matrix LED headlights, which form CUPRA’s distinctive lighting signature, complemented by a unique new light ceremony that enhances the vehicle’s style and sense of theatre even before stepping inside.
Lower down, the new central grille’s parametric design adds sophistication and aerodynamic efficiency. The iconic horizontal blade is now more technical, finished in copper, a detail that underlines CUPRA’s identity and reinforces its DNA. Flanking the grille, air curtains and C‑shaped gestures channel airflow, optimising efficiency and the vehicle’s overall character.
The rear delivers an emotional presence through its new bumper and tailgate. A more prominent diffuser reinforces the Born’s sporty DNA, while the contrasting colour scheme extends the dark area down to the ground, reducing visual weight and giving the car a more planted, assertive stance. Every element flows, connects and radiates strength, ensuring that the CUPRA Born’s exterior is not only visually striking but also aerodynamically efficient.
The rear is framed by LED taillights featuring CUPRA’s signature three triangles design, and an illuminated logo, now enhanced with a 3D light effect that adds depth and sophistication. The distinctive welcome ceremony – linked to the front LEDs – increases the characterful of the rear design. At night, the CUPRA Born becomes an unmistakable silhouette, instantly recognisable and deeply sophisticated. As a subtle and practical addition to the package, front and rear door handles are now illuminated.
The wheels of the new CUPRA Born have been conceived to combine emotional design with functional performance. The range now offers five distinct choices: two new 19” alloy wheels that balance elegance with agility, and three 20” designs, including a striking new copper finish for the Firestorm wheel. With the new CUPRA Born, the 235mm wider tires are also available for the new 19’’ wheels. Together, they provide customers with options that combine advanced aerodynamics and uncompromising style.
The exterior colour palette has also been updated to reinforce individuality and sophistication. Alongside established finishes such as Glacial White, Midnight Black, Aurora Blue, Vapor Grey and Dark Forest, the Born introduces Timanfaya Grey, a new shade that adds depth and intensity to the range.
The new CUPRA Born’s exterior delivers greater emotion and sophistication while helping achieve new levels of performance and efficiency.
