New CUPRA Born

INFOTAINMENT, DIGITALISATION AND CONVENIENCE

PRESS KIT

Martorell,
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The CUPRA Born ushers in a new era of digital immersion, led by its new Operating System powered by AndroidTM. It transforms the user experience, offering seamless access to a wide range of apps via an integrated app store, and familiar smartphone functionality into the driving environment, all housed in a 12.9” central touchscreen framed by an illuminated sliding bar to add depth and dynamism.

Devices brought into the new CUPRA Born’s cabin benefit from up to 90W total USB-C charging power (up to 90W available at the front and 45W at the rear). And if an uncluttered experience is key for the user, 15W wireless charging - with refrigerated technology - is available by simply sliding the device into the centre storage between the driver and front seat passenger.

Digitalisation is the backbone of the new CUPRA Born, with the introduction of the Mobile Device Key (Beta)*, drivers can unlock, start and share access to the vehicle using their smartphone with Ultra-Wide Band technology. Up to four digital keys (Beta) can be shared, with a fifth reserved for the primary user. Added functions such as Open on Approach and Walk Away Lock enhance convenience, while a Smart Card provides temporary access.

The premium sound system features 10 speakers and immersive sound by Sennheiser. The audio quality is elevated by the integration of Sennheiser Contrabass, which uses psychoacoustic techniques to deliver deep, punchy low-end frequencies. Together with Sennheiser's immersive Concerto technology, the result is a rich and enveloping soundscape.

A new emotionally tuned interior sound signature, available in CUPRA and Performance driving mode, strengthens the connection between driver and machine. Developed to react to throttle input, speed, and driving mode, the sound experience reinforces the sense of performance without becoming intrusive — designed to match the Born’s character and amplify the thrill of electric driving. The result: pure electric emotion.

Practicality meets innovation with the vehicle‑to‑Load (V2L) capability. This feature allows the car’s battery to power external devices such as laptops, e-bikes or full powered sound systems. Enabled via a dedicated adapter, V2L transforms the new CUPRA Born into a portable energy source, ideal for outdoor adventures.

The new CUPRA Born features for the first time a bike rack towing hook as optional, offering more possibilities for outdoor lovers.

The technology goes beyond aesthetics. A cascade effect animates the doors and console, creating a sense of flow and depth. Welcome and exit ceremonies greet the driver with choreographed light signatures, reinforcing the Born’s distinctive identity. Smart Light integration also ensures that illumination serves a functional role, providing visual cues for driver assistance alerts and enhancing safety without breaking immersion.

*Mobile Device Key is a supplement to the traditional physical key. Please make sure that you have the physical key available.

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