The updated CUPRA Born’s interior continues to challenge expectations by pushing forward with deeper digital immersion, more high-end tactile detail with a focus on environmental sustainability. The CUPRA Born elevates the emotional, driver‑focused spirit of the brand’s original all-electric.
Together with the 12.9" infotainment display – framed by an illuminated sliding bar -, the new 10.25" digital cockpit (previously: 5.3’’) offers a more immersive readout, giving drivers increased clarity of the information most important to them. A redesigned lighting controls module further enhances usability, allowing exterior illumination to be commanded in a simpler, more intuitive way.
Driver-vehicle interaction is primarily through the new steering wheel featuring physical controls. The shift to physical controls enhances precision and responsiveness, allowing drivers to interact with key functions with greater ease and fluidity, creating a more direct, confident connection. The steering wheel integrates satellite buttons to select the driving modes as well as regenerative paddle shifts (for the 170kW and 240kW motors).
Once installed in the cabin, driver and front passenger clasped by the standard Bucket seats, now with height adjustment also for passenger, also featuring all electric movements, massage, memory and heated function as an option, or the CUPBucket seats for the VZ version, will instantly see the Born’s design philosophy. Expressive internal lines, bold surface transitions and a sharp sense of character define the cabin, and the sculpted dashboard sweeps toward the driver, maintaining the model’s driver‑centric orientation.
CUP bucket seats are crafted in a more sustainable, challenging, yet highly effective way. The backrests are made with a minimum content of 33% flax fibre — a choice that not only reduces weight by up to 50% but also redefines exclusivity and sophistication. The result is pure CUPRA DNA with a new, 100% natural look and feel. This approach not only promotes sustainability but also makes each seat and interior detail truly unique, as the natural fibres create subtle variations in colour and texture, ensuring no two pieces are the same.
The new front and rear doors panels focus on material quality and design sophistication. A soft shoulder along the door creates a welcoming, sculptural feel, while large decorative parametric patterned inserts echo the geometry of the dashboard, reinforcing design unity across the cabin.
Copper accents, characteristic of CUPRA DNA, remain throughout the cabin, from the steering wheel to trim elements, reinforcing the model’s identity with a touch of warmth and sophistication. They extend to the door latches and decorative piece, building the interior character. Design improvement also reaches into new approaches to convenience; on the driver’s side door, switches have been improved, with four‑window control consolidated into a clean, intuitive panel.
As with the exterior, lighting is a crucial element of the interiors character. Ambient lighting flows cascades through the door, subtly animating in sync with the chosen mode.
Rear passenger comfort has also been enhanced. Rear air vents are added into the back of the centre console, enhancing climate distribution. Combined with the new rear door panels, the rear cabin now delivers a more unified, cohesive atmosphere that flows through the entire vehicle.
Circular materials remain core to the Born’s identity, with SEAQUAL® Yarn derived from upcycled marine plastics used for the standard bucket seats, door panels and armrests, while the optional 73% Dinamica® recycled textile in the central section of the front and rear lateral seats areas as well as the door panels and armrests. Additionally, the new dashboard moulding performing an expressive 3D parametric design is built with 75% recycled material. All of this reinforces CUPRA’s commitment to environmental sustainability without compromising quality or sophistication.
The new CUPRA Born refines its interior essence. The new screen, new materials and finishes reflect CUPRA’s relentless drive to evolve, surprise and improve. The new CUPRA Born remains an unconventional challenger, but now with a more cohesive and gratifying way to connect, drive and experience CUPRA.
