New CUPRA Born

SAFETY

PRESS KIT

Martorell,
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The CUPRA Born’s suite of safety systems ensures that the high-performance EV remains one of the safest and most intuitive vehicles in its segment. Designed to support the driver, the technologies reflect CUPRA’s commitment to intelligent protection and dynamic confidence.

At the heart is the new Travel Assist, an evolution that now integrates cloud-based data to enhance longitudinal control. The system recognises speed bumps, traffic light stopping point and pedestrian crossings. It’s also able to optimise speed when approaching bends. Working in tandem with Adaptive Cruise Control and Lane Assist, Travel Assist helps keep the vehicle centred and responsive across all speed ranges.

The new Crossroad Assist system is designed to prevent collisions at junctions. By monitoring speed, distance and traffic signals, the system warns the driver via the digital cockpit and can autonomously brake if a collision risk is detected. This proactive intervention is especially valuable in complex urban environments where driver distraction could be an issue.

The all-electric vehicle’s Front Assist system is refined to offer multi-stage collision mitigation. It now detects up to two vehicles ahead and prepares the car for emergency braking. The system provides escalating warnings — visual, acoustic and tactile — before initiating automatic braking if necessary. This layered approach ensures the driver remains engaged while the vehicle remains ready to intervene.

Precrash functionality has also been upgraded. In the event of an imminent collision, the system coordinates with ESC and Front Assist to activate seatbelt tensioners, close windows and sunroof and switch on hazard lights. A new rear precrash detection feature adds further protection, ensuring the Born responds to incidents from any directions.

These systems are supported by a network of radar, camera and ultrasonic sensors, as well as external data sources, creating a real-time picture of the vehicle’s surroundings.

Finally, the new CUPRA Born’s matrix LED headlight technology delivers a crisper view of the road when daylight fades, giving drivers reassurance of what’s ahead. It adapts to the driving environment, detecting vehicles in front and adjusting the beam of light to maximise illumination without dazzling oncoming vehicles.

Additional features such as Side and Exit Assist, Intelligent Park Assist, Light Assist and the upgraded Top View Camera further enhance everyday usability. Together, they ensure the CUPRA Born delivers not only the dynamic performance expected of the brand, but also a level of safety and reassurance too.

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