CUPRA Design House takes CUPRA even further, exploring the frontiers of digital and immersive design, pushing the brand’s philosophy into new and unexpected dimensions.

Encompassing projects that aim to reflect CUPRA’s design obsession into diverse spaces and territories, including product design, architecture and interior design to create new icons.

• Lounge Chair – The Embodiment of CUPRA Design House: A chair that does more than hold the body—it triggers emotion. Every surface is designed to heighten the emotional experience of touch and interaction.

Underskin parametric textures come to life in the contact areas, pulsating with a tactile energy that transforms the act of sitting into an experience of connection.

The dynamic base, sculpted through parametric design, creates a tension between lightness and strength, a structural dance of balance and fluidity. This prototype merges all the pillars of the CUPRA Design House, embodying the brand’s core design philosophy which puts emotional connection at the heart of everything.