The place where CUPRA forges bold partnerships with visionary creators, who share the brand’s restless quest to explore, blend worlds and craft something truly unexpected.

CUPRA Collabs at CUPRA Design House will explore top-tier brand and creative partnerships that align with CUPRA’s DNA.

• Zellerfeld x CUPRA: 3D Printed Sneakers – A Monolithic Vision of Motion: In collaboration with Zellerfeld, pioneers in fully 3D-printed footwear, CUPRA introduces a prototype sneaker that merges parametric design with the fluidity of motion. This monomaterial design is more than a shoe—it’s an extension of the body. With additive manufacturing, we push parametric aesthetics to their peak, sculpting a fully parametric surface that feels alive, shifting and evolving with every step. The CUPRA emotionality is embedded in every line, every texture, every millimetre of this avant-garde sneaker. 

Zellerfeld x CUPRA Sneakers are now available online at the CUPRA Design House Shop.

• MAM x CUPRA: Multifunctional Vest - A bold manifesto of innovation and Design Obsession: The fusion of fashion, function, and form takes centre stage in this collaboration with MAM. This futuristic prototype blends a hoodie vest with an integrated backpack, creating a bold statement piece that foreshadows the upcoming MAM x CUPRA collection. Underskin parametric textures animate the surfaces in contact with the body, while an outer neoprene foil enhances its sculptural form. This piece is not just a garment; it’s a declaration of design obsession—crafted for those who carve their own path, where sustainability meets radical self-expression.

Continuing their joint exploration of new concepts for accessories, CUPRA and MAM will expand their collaboration with the arrival of a new collection in September 2025 inspired by this prototype.