The creation of the CUPRA Collection line is a significant step for the brand, reflecting its commitment to providing a comprehensive and cohesive experience for its customers.

The CUPRA Collection and CUPRA Essentials encompass not only lifestyle products and accessories but also embody the brand's philosophy, which blends innovative design, superior quality, and a distinctive sporty spirit to every project.

This line allows customers to incorporate CUPRA's unique style into their daily lives, extending beyond automotive and reinforcing the brand’s strong identity in the lifestyle world.

CUPRA’s design philosophy boldly enters fashion and lifestyle, creating pieces that carry the same spirit of defiance that defines its cars. 

• Adaptative Knitting Piece – A Second Skin: A seamless fusion of technology and wearability, these two technical knitwear prototypes—one for men and one for women—reinterpret 3D knitting as a dynamic second skin. 

These garments shape-shift with the wearer, combining different techniques, from ribbed textures in arms and body to a parametric structure in a volume that enhances the shoulders and spine; embodying movement, adaptability, and a radical new expression of textile design. 

The prototypes are an inspiration for the upcoming CUPRA Active Wear Collection, designed to fit the needs of any athlete and available for purchase by the end of the year.