The CUPRA Design House is discovering a future where every breakthrough brings us closer to a world where design is limitless, where technology amplifies creativity, and where the future is designed today.

“At CUPRA, we embrace the unknown, shaping tomorrow through fearless innovation. 3D printing allows us to redefine precision and customization, creating designs that adapt and evolve with the times. 3D knitting merges technology with craftsmanship, a seamless fusion of function and artistry. Parametric design enables us to push the limits of architecture and aesthetics, crafting structures that respond, transform and inspire.”

Francesca Sangalli, Creative Head of the CUPRA Design House

The CUPRA Design House is not just about reimagining physical form, it’s about shaping an entirely new way of experiencing performance, beauty and emotion.

The CUPRA City Garage Milano showcased revolutionary materials shaping the future of CUPRA's interior design: 3D knitting & 3D printing.

CUPRA is evolving the use of Parametric Design from a hard mathematical application currently used for deco pieces in cars like the CUPRA Leon, Formentor and Terramar, to a more organic and alive approach, evoking the muscles or bones of an animal peeking under the skin.

The use of 3D printing and 3D knitting first presented with the Urban Rebel Show Car brings aesthetics possible only with these technologies, allowing us to produce textiles (3D Knitting) or hard pieces (3D printing) perfectly adapted to the required shapes without wasting material, while also exploring new unique design aesthetics.

Explorations that will shape the future of CUPRA and re-imagine the possibility of design.