Cupra Tindaya

Digitalisation

PRESS KIT

Munich,
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Resembling a resting creature, the CUPRA Tindaya Showcar has a phygital awakening that merges digital graphics with striking physical elements. A warm welcome follows, as dynamic lights on the exterior guide the way into a spacious interior.

Aligned with the driver’s axis, the large central display is paired with the CUPRA Monitor+, which displays secondary content and information along the windshield.

The yoke steering wheel design allows all key visuals and shortcuts to remain in clear view, while also highlighting our emblematic satellite buttons and novel layout.

‘The Jewel’ is at the core of the interior, an interface to physically engage with the vehicle’s behaviour and the key to unlock new driving experiences. This interaction is elevated through a seamless orchestration of light, sound and digital visuals.

The evolving nature of the digital content allows for a progressive touch, where not only the main content but also the side shortcuts and CUPRA Monitor+ adapt to the driver’s needs at any given experience.

Three different selectable modes enhance the driver’s emotions, and place critical information exactly where it’s needed on the high-definition displays:

Immersive Experience — Pure Driving

Designed as a catalyst for emotional driving free from distractions, this experience enables a deep connection with the vehicle through digital physicality.

Striking graphics and a minimalistic layout add a warm human touch. Only the essential information and functions are displayed, making room for refined visuals that resonate with the interior’s design and respond to the rhythm of the car’s core.

Rider Experience — Thrilling Performance

Built for thrill-seekers and adrenaline lovers, it delivers an electrifying performance inspired by CUPRA’s DNA.

All key information is grouped at the top, creating space for a dynamic digital surface that reacts to the vehicle dynamics. The G-forces and speed feedback slide up into the CUPRA Monitor+, while the side shortcuts morph to provide essential functionality in a single tap.

Tribe Experience

A showcase of the potential of smart connected mobility, AI-powered recommendations and a direct link to the CUPRA Tribe.

The CUPRA Monitor+ extends sideways to showcase connected content, allowing a wide 3D Advanced Driver Assistance Systems (ADAS) view alongside informative widgets on the main display.

With a quick activation of the CUPRA Radar, access to a curated feed of personalised experiences is granted, shifting the role of the CUPRA Monitor+ into a gateway for Tribe engagement and interaction.

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