With the Tindaya Showcar, CUPRA redefines interior design with a radical yet simple idea: “No drivers, No CUPRA”. The cockpit has been conceived as a fully driver-centric architecture, inspired by motorsport and cutting-edge technology.

At the heart of the design lies the ‘Driver Axis’ – a sculpted dashboard built in layered structural forms framing a 24-inch freeform display. The racing– and gaming–inspired steering wheel features satellite buttons for total control with zero distraction, while the elevated centre console serves as the backbone of a fully integrated, tactile and functional mono cockpit.

The experience is elevated through advanced phygital ­– the blending of physical and digital – interaction. At its core sits ‘The Jewel’ – a sensory and symbolic interface that awakens the vehicle, adjusts driving modes, and transforms the atmosphere through lighting, sound and ambient responses. A projection band at the base of the windscreen, haptic controls and a high-fidelity sound system created in collaboration with audio experts Sennheiser mobility, turns the cabin into an immersive, resonant space.

The interior features a 2+2 configuration with saloon-style opposing doors and new-generation CUPBucket seats: a modern reinterpretation of the classic ‘Eames Lounge’, combining sustainable materials, high-performance ergonomics, and enveloping ambient light.

The CUPRA Tindaya Showcar stands as a new icon for a new era, true to the CUPRA DNA: muscular, emotional, and tech-driven design – where every surface invites touch, emotion and driving pleasure.