• The CUPRA Tindaya Showcar is named after a volcanic mountain in Fuerteventura, part of the Canary Islands
• The exterior and interior design come alive with a radical yet simple idea: “No Drivers, No CUPRA”

CUPRA takes to the stage at IAA Mobility 2025, uncovering the CUPRA Tindaya Showcar, the embodiment of the brand’s vision, and home to its future design language.

"The CUPRA Tindaya Showcar is not a dream, not even an ambition. This is our CUPRA statement, and it’s going to be a reality," said Markus Haupt, Interim CEO of CUPRA. “While many move away from the driver, we double down on what matters most – the connection behind the wheel. Our focus will always be on the emotion of driving", he added.

The CUPRA Tindaya is named after a volcanic mountain that rises from Fuerteventura, part of the Canary Islands in the wild Atlantic Ocean. Its copper-toned rock echoes the signature of CUPRA, while its raw form connects with the materials and textures of our design language.

The CUPRA Tindaya Showcar embraces its namesake’s dramatic character, with an exterior and interior design that comes alive with a radical yet simple idea: “No Drivers, No CUPRA”. A showcar that delivers the maximum expression of driver focus, while offering a unique experience, enhancing the driver’s emotions.