• he October programme brings together leading names and standout initiatives across music, fashion, gastronomy, culture and sport
• As announced during the world premiere of the CUPRA Raval, the company temporarily renamed CASA SEAT as CASA CUPRA Raval. As planned, following the successful launch of the brand’s new all-electric model, the venue now returns to its usual name: CASA SEAT
• José María García, founder of Ze García, will be one of the standout names at ModaHub, an event connecting fashion, creativity and innovation
•  The exhibition ‘Bultaco: A Passion for Motorcycles’ will showcase a selection of the brand’s iconic motorcycles at CASA SEAT, including competition bikes and production model 

CASA SEAT presents a new cultural programme this October, featuring leading names and standout initiatives across music, fashion, gastronomy, culture and sport. The programme marks a new chapter for the venue, which, as announced during the world premiere of the CUPRA Raval, was temporarily renamed CASA CUPRA Raval to support the launch of the brand’s new all-electric model. Following the success of the launch, the iconic venue now returns to its usual name: CASA SEAT. One of the highlights of recent months was the exhibition ‘REBELS BEYOND THE GALAXY’, which closed its doors on 22 September after attracting more than 90,000 visitors.

On 3 October, CASA SEAT will host ModaHub, a one-day event organised in collaboration with FashionLAB, bringing together national and international brands and designers, industry professionals, creatives and emerging voices shaping contemporary fashion.

The programme will explore the intersection of fashion, technology, innovation and creativity through a showroom and a series of conversations addressing some of the major transformations currently shaping the industry. Among the featured names will be José María García, founder of Ze García, who will take part in a conversation paying tribute to his career, creative universe and everything he has built around the brand. CASA SEAT will also welcome Andreu García from Luce Dental Jewelry and architect Carmelo Zappulla, alongside Georgina José, Paula Viana and David Camprubí, for a panel discussion moderated by Carlos Maran on the power of storytelling in fashion.

The event will also focus on new materials and innovation, with Federico Sainz de Robles and Aldo Sollazzo, alongside Nacho Alonso from hola vivi, as well as a session dedicated to FashionKIC, a European initiative co-funded by the European Union that promotes the sustainable transformation of the fashion ecosystem. The showroom will feature brands including Jane Bardot, Fatale Days, Todo Frágil, Sepiia and Studio Georgiela, among others.

From 7 to 17 October, CASA SEAT will also host ‘ETSEIB, 175 Years of History, Innovation and Shared Talent’, an exhibition marking the 175th anniversary of the Escola Tècnica Superior d’Enginyeria Industrial de Barcelona (ETSEIB). The exhibition takes visitors on a journey through the past, present and future of industrial engineering in Barcelona, from archive images and the school’s early legacy to the projects that today place innovation, technology and education at the forefront of social transformation. Visitors will also be able to discover the work of ETSEIB students through live demonstrations by BCN eMotorsport (Formula Student), eRacing ETSEIB (Moto Student), ARM2u (Cybathlon) and Engilab, the school’s digital fabrication space.

From 20 to 27 October, two wheels will take over CASA SEAT with the exhibition ‘Bultaco: A Passion for Motorcycles’, in collaboration with the Museu de la Moto de Bassella, bringing together iconic motorcycles from the brand’s history: nine special/racing models and nine production models.

The exhibition will explore the legacy of a brand founded in Barcelona in the late 1950s and trace the journey of its history. Among the most unique pieces on display, visitors will discover racing prototypes from different disciplines, the Bultaco Sherpa T Himalaya, which took part in a unique expedition from UCLA to Mount Everest, as well as some of the brand’s most successful commercial models, such as the legendary Metralla and Lobito, which left their mark on an entire generation of young people.

Music will take centre stage at CASA SEAT on 7 October at 7:00 p.m. with a new edition of ‘Qf en persona’, the live format of La Vanguardia’s QuèFem? supplement. On this occasion, Gerard Guerrero, QuèFem? coordinator, will be joined by Valeria Castro, one of the leading voices in Spanish-language singer-songwriter music and contemporary folk.

The programme will continue on 14 October at 7:00 p.m. with ‘La muerte del buen gusto’, a fashion-focused conversation featuring Outsiders Division and AAA Studio, two names closely linked to the contemporary creative scene. The discussion will be moderated by Maria Almenar and will explore their respective perspectives on fashion and creativity.

Cinema will take centre stage on 19 October at 6:30 p.m. with a new edition of ‘Moments Estel·lars: Barcelona, capital mundial del documental musical’, one of the events associated with the In-Edit Festival, bringing audiences closer to the worlds of film, music and audiovisual creation.

The month will also feature a date with the world of series, in collaboration with Serielizados, which on 20 October at 12:00 p.m. will present In Vitro, the new production by 3Cat and HBO Max. The series explores the dilemmas of contemporary motherhood and fatherhood with a touch of irony, through the day-to-day life of an assisted reproduction clinic in Barcelona. The presentation will be attended by actresses Bruna Cusí and María Pujalte, as well as co-creator Alejandra Guimerà and co-writer Carmen Marfà.

On 26 October at 12:00 p.m., it will be the turn of Gènesi, the new 3Cat series that delves into the phenomenon of El Bulli and the boundaries between reality and myth surrounding the restaurant and its creator. As part of its presentation at the upcoming edition of Serielizados, Ferran Adrià and gastronomic journalist Marc Casanovas will discuss the creative process behind the series, the rise of food fiction as a genre and the construction of the story behind one of the most distinctive phenomena in contemporary gastronomy.

On 17 October, CASA SEAT will host a new edition of Electric Saturday, an event dedicated to discovering the new CUPRA Raval, the brand’s all-electric urban vehicle. It will offer an opportunity to get up close with the model and explore a new approach to urban mobility through design, innovation and driving.

On 25 October, CASA SEAT Live Sports will turn its attention to one of the major fixtures in football with a live screening of FC Barcelona–Real Madrid, accompanied by a special broadcast of SER Catalunya’s Què t’hi jugues programme from the venue.

On 28 October at 6:30 p.m., CASA SEAT will host the presentation of Mentalidad ganadora by Juan Carlos Ferrero. The former tennis player and coach will look back on the journey that took him to the top of tennis and, years later, back to the highest level from the coaching bench. In a conversation centred on mindset, discipline, perseverance and overcoming challenges, Ferrero will share the lessons that have shaped his career both as a player and as a coach.

Sport will also feature in the programme through CUPRA Running Tribe, which will open and close the month with two events for the running community. The first edition will take the experience to Hotel Nobu Barcelona, where participants will be able to enjoy a special ice bath activation, while at the end of October, CASA SEAT will host another edition bringing together sport, community and lifestyle once again.

For more information about all CASA SEAT activities, visit www.casa.seat