The company posted an operating profit of €43 million between January and March, up €38 million versus Q1 2025, despite lower wholesales and net revenues.
- CUPRA’s strong momentum and early outcomes of its Performance Program drive the financial recovery in the company's results
- The improvement was driven by a disciplined reduction in product and indirect costs, alongside the exemption of the CUPRA Tavascan from the EU’s additional countervailing duties
- CUPRA continues to drive growth with its best-ever first quarter, reaching 79,800 sales and marking a new monthly sales record in March with 36,300 vehicles
SEAT & CUPRA made progress towards strong, sustainable earnings growth in the first quarter of 2026, posting an operating profit of €43 million, up €38 million year-on-year. In a highly competitive market environment, the improvement reflects the impact of the company’s cost-control measures and marks a clear step forward in its financial recovery. SEAT & CUPRA is now entering the final stage of its transformation, with additional momentum expected over the coming quarters as the new CUPRA Born, the updated CUPRA Tavascan and the CUPRA Raval hit the streets.
“This is a pivotal year for SEAT & CUPRA, and the results from the first three months show that we are on the right track. This is an important first step in our financial recovery, reflecting the decisive measures we are taking to strengthen our resilience and deliver sustainable growth. As we enter a new era with the arrival of the CUPRA Raval, the strength of our team gives us confidence for the year ahead.”
Markus Haupt, CEO of SEAT and CUPRA
COST SAVINGS DRIVE SEAT & CUPRA’S FINANCIAL RECOVERY
The company reported an improved operating profit despite sales revenue of €3,677 million, down 5.6% compared with the same period in 2025. This positive development was driven by effective reductions in product costs and indirect costs, key levers of the Performance Program presented at the Annual Media Conference. In addition, the European Commission’s acceptance of a price undertaking for the China-built CUPRA Tavascan, exempting the model from the EU’s additional countervailing duties since February, supported the company’s performance in the quarter.
“We are operating in a highly competitive market, and external factors continue to present a complex business environment. Against this backdrop, our Performance Program is delivering first results through disciplined cost control. We will now focus on strengthening margin quality and fully leveraging our model line-up to drive revenue.”
Patrik Andreas Mayer, Executive Vice-President for Finance and IT at SEAT S.A.
CUPRA BUILDS A SOLID FOUNDATION FOR GROWTH
Once again, CUPRA drove the company’s sales with 79,800 vehicles delivered between January and March, a 2% increase compared to the same period last year (Q1 2025: 78,300) and a new record for the brand in a first quarter. March also marked CUPRA’s best-ever sales month with 36,300 deliveries, reinforcing the momentum of the brand as it starts a new chapter with the upcoming arrival of the CUPRA Raval after its World Premiere.
Global deliveries of SEAT & CUPRA reached 145,300 units, representing the third-best first quarter in the company’s history. The SEAT brand delivered 65,500 cars, leaning on the launch of its upgraded best-sellers the SEAT Ibiza and SEAT Arona, and demonstrating its importance for the company.
FOCUSSING ON FUTURE GROWTH
SEAT & CUPRA expects global market conditions to remain challenging throughout the rest of 2026, requiring a continued focus on operational flexibility and agility. The company remains committed to its strategic priorities, with CUPRA’s strong performance underscoring its determination and resilience. Looking ahead, the arrival of the CUPRA Raval in Summer 2026 marks the end of SEAT & CUPRA’s transformation and will contribute to the company’s future growth.
