SEAT S.A. has forged an ambitious roadmap towards electrification, representing the most important transformation in the company’s history: a commitment that includes the mission to turn Spain into a European hub for e-mobility.

Together with the Volkswagen Group, PowerCo and partners, SEAT S.A. is investing 10 billion euros in Future: Fast Forward, the largest single industrial investment in Spanish history. It is estimated that this will have a positive impact on the Spanish economy of more than 2.1 billion euros.

CUPRA was born in 2018, when a group of true believers committed to creating a brand that would inspire the world from Barcelona. 

The ambition? To launch a new brand that stood out for its contemporary values – not a brand based on heritage and tradition, but rather an alternative for the next generation of car lovers looking for something different from what their parents and grandparents were driving.

With a clear proposition to create emotional cars with great design and performance, CUPRA has become one of Europe’s fastest growing car brands. At the heart of this growth is the Formentor –the first car to be exclusively designed by the brand.

In 2021, the brand’s first 100% electric car, the CUPRA Born, was launched. The model proved that electrification and performance are a perfect match. With every design, CUPRA has further demonstrated that electric cars can be fun and exciting, rather than functional and boring. 

CUPRA's ambition is to be fully electrified by 2030. With the launch of its new electrified heroes for a new era, the CUPRA Tavascan and the CUPRA Terramar, along with the upcoming launch of the CUPRA Raval, the rebellious and unconventional brand has taken a giant leap towards achieving this goal.