• The unconventional and emotional challenger brand overtakes all competitors in just five years
• 72 percent of the 94,531 Auto Motor und Sport readers surveyed voted for CUPRA
• The awards ceremony took place at the legendary Fischauktionshalle in Hamburg, Germany

CUPRA has reached the next major milestone in its rapid rise, collecting the “Trendiest Brand of the Year” award at the prestigious Auto Motor und Sport Awards gala in Hamburg, Germany.

Powered by a total of 94,531 votes by Auto Motor und Sport readers in response to the question "Which car brands do you think are currently trending?", CUPRA accelerated away from the competition with a 72 percent approval.

It’s a standout moment for the unconventional and emotional challenger brand at the "Best Cars 2025", reinforcing the incredible work to design and develop vehicles that mix emotion, electrification, and performance and inspire the world from Barcelona.

"In just seven years, CUPRA has brought seven models to the market, never losing sight of our roots and using our position as the unconventional challenger to attract over 800,000 car enthusiasts to the brand." said Sven Schuwirth, Executive Vice-President for Sales Marketing & Aftersales at CUPRA. "Taking first place in such a prestigious award is validation that our rebellious spirit to combine emotion, electrification, and performance inspires many. Thank you to the CUPRA Tribe and Auto Motor Und Sport readers for supporting us on this journey, and into the future."

CUPRA’s rise through the “Trendiest Brand of the Year” survey has been extraordinary, taking it from zero to first place in just five years. First included in the "Best Cars 2021", it immediately started its journey with 48 percent approval. This was followed by a remarkable jump of 17 percentage points to 65 percent and thus to sixth place in the "Best Cars 2022". In the years that followed, the challenger brand continued to grow and developed into an absolute trend brand: fourth place in the "Best Cars 2023" category with 69 percent was followed by 71 percent and second place last year. Now, with 72 percent, CUPRA sits on top of the trendiest automotive brands for the first time.

Since the first CUPRA Ateca rolled off the production line and onto the roads at the end of 2018, each successive model launch has marked a new milestone in defining the brand’s character, with a challenging and original design.

Driven by an expanding vehicle lineup, the brand has consistently grown in the double-digit percentage range; in 2024 the brand hit new heights with 248,100 vehicles delivered. Driven by the best-selling CUPRA Formentor, annual registrations in Germany alone rose by 15 percent compared to 2023. And 2025 is another year where the "Best Cars 2025, Trendiest Brand” of the year is aiming for further growth.

This year, the "Best Cars 2025" were awarded for the 49th time by the renowned trade magazine Auto Motor und Sport during the winners’ ceremony, held at the legendary Fischauktionshalle in Hamburg, Germany.

All results as well as further details on the vote for the Trendiest Brand of the Year can be read on the Auto Motor und Sport website, www.auto-motor-und-sport.de.