The new Activewear Collection follows CUPRA’s design language, merging movement, precision and attitude, while also reflecting the brand’s deep connection to the world of sport
The CUPRA Born’s exterior embraces the brand’s latest design DNA, featuring triangular Matrix LED headlights and an illuminated rear logo
Frenkie de Jong, Pedri, Ferran Torres, Roony Bardghji and Alejandro Balde experienced firsthand the bold features and dynamic handling of the new CUPRA Raval
Together with Berlinale, Berlinale Talents and Studio Babelsberg, CUPRA’s second short film contest empowers emerging filmmakers to bring their ideas to the big screen
SEAT & CUPRA will culminate its transformation in a decisive year with the launch of the CUPRA Raval, the first 100% electric car to be produced in Martorell, marking the beginning of a new era for the brand.
The brand's first art exhibition is an international, travelling project that celebrates those who choose to take control of their own lives in an increasingly automated world
SEAT & CUPRA will culminate its transformation in a decisive year with the launch of the CUPRA Raval, the first 100% electric car to be produced in Martorell, marking the beginning of a new era for the brand.
In his new role, Oscar de Pedro will drive the management and development of public affairs and will lead projects related to public funding
586,300 vehicles delivered, up 5.1% from 2024 - a new all-time record
The company has adapted Workshop 7 at its Zona Franca facilities to transform it into a plant for recovering vehicle parts and components, which is already operational
The opening of the battery system assembly plant positions Martorell as the epicentre of the mobility of the future
Future Production Governance – reorientation of production network within Brand Group Core to boost efficiency, flexibility and competitiveness
The new Activewear Collection follows CUPRA’s design language, merging movement, precision and attitude, while also reflecting the brand’s deep connection to the world of sport
The CUPRA Born’s exterior embraces the brand’s latest design DNA, featuring triangular Matrix LED headlights and an illuminated rear logo
Frenkie de Jong, Pedri, Ferran Torres, Roony Bardghji and Alejandro Balde experienced firsthand the bold features and dynamic handling of the new CUPRA Raval
Together with Berlinale, Berlinale Talents and Studio Babelsberg, CUPRA’s second short film contest empowers emerging filmmakers to bring their ideas to the big screen
The brand's first art exhibition is an international, travelling project that celebrates those who choose to take control of their own lives in an increasingly automated world
Formula E will make its debut in the Spanish capital on 21 March 2026 at the historic Circuito del Jarama, where the CUPRA KIRO team, led by Team Principal, Russell O’Hagan and drivers Pepe Martí and Dan Ticktum, lines up for CUPRA’s home race
Two new colours are being added to the SEAT colour range, Liminal and Oniric, created exclusively for the SEAT Ibiza and SEAT Arona updates
The new SEAT Ibiza takes a road trip around the island that gave it its name more than 40 years ago to blend in with its landscapes and soul
Designed, developed and produced at SEAT's state-of-the-art Martorell facilities in Barcelona, both models will be launched in January 2026
The updated exterior designs of both models offer a new look with youthful and dynamic character
Organised jointly with the LCI Barcelona school of design and visual arts, the competition invited young creatives aged between 18 and 30 to reinterpret the SEAT Ibiza with a design inspired by the brand's values and spirit
Style trim joins the SEAT Leon e-HYBRID’s top FR trim, giving greater customer options, while broadening the plug-in hybrid’s appeal
Electrification
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