Racing
CUPRA leads the arrival of the world’s leading electric racing championship in Spain as Title Partner of the first Formula E race in Madrid, officially called the “2026 CUPRA Raval Madrid E‑Prix”
The brand's first art exhibition is an international, travelling project that celebrates those who choose to take control of their own lives in an increasingly automated world
Formula E will make its debut in the Spanish capital on 21 March 2026 at the historic Circuito del Jarama, where the CUPRA KIRO team, led by Team Principal, Russell O’Hagan and drivers Pepe Martí and Dan Ticktum, lines up for CUPRA’s home race
CUPRA’s all-electric line-up, including Tavascan, Born and Raval in the future, is participating in a Volkswagen Group initiative to use vehicle and traffic information to optimise driver assistance systems and help make roads safer
In his new role, Oscar de Pedro will drive the management and development of public affairs and will lead projects related to public funding
586,300 vehicles delivered, up 5.1% from 2024 - a new all-time record
Two new colours are being added to the SEAT colour range, Liminal and Oniric, created exclusively for the SEAT Ibiza and SEAT Arona updates
In his new role, Oscar de Pedro will drive the management and development of public affairs and will lead projects related to public funding
586,300 vehicles delivered, up 5.1% from 2024 - a new all-time record
The company has adapted Workshop 7 at its Zona Franca facilities to transform it into a plant for recovering vehicle parts and components, which is already operational
The opening of the battery system assembly plant positions Martorell as the epicentre of the mobility of the future
Future Production Governance – reorientation of production network within Brand Group Core to boost efficiency, flexibility and competitiveness
This year’s edition brought together over 200 exhibitors and highlighted the role of innovation as the driving energy behind SEAT & CUPRA
The brand's first art exhibition is an international, travelling project that celebrates those who choose to take control of their own lives in an increasingly automated world
Formula E will make its debut in the Spanish capital on 21 March 2026 at the historic Circuito del Jarama, where the CUPRA KIRO team, led by Team Principal, Russell O’Hagan and drivers Pepe Martí and Dan Ticktum, lines up for CUPRA’s home race
CUPRA’s all-electric line-up, including Tavascan, Born and Raval in the future, is participating in a Volkswagen Group initiative to use vehicle and traffic information to optimise driver assistance systems and help make roads safer
CUPRA will support Movistar Team riders across all categories and competitions throughout the 2026 and 2027 seasons
CUPRA launches “The Road Back Home,” a campaign that pays tribute to the passion that drives FC Barcelona members, supporters, and fans
CUPRA maintains 5-star rating for Leon, Formentor and Born under Euro NCAP’s enhanced 2025 safety standards
Two new colours are being added to the SEAT colour range, Liminal and Oniric, created exclusively for the SEAT Ibiza and SEAT Arona updates
The new SEAT Ibiza takes a road trip around the island that gave it its name more than 40 years ago to blend in with its landscapes and soul
Designed, developed and produced at SEAT's state-of-the-art Martorell facilities in Barcelona, both models will be launched in January 2026
The updated exterior designs of both models offer a new look with youthful and dynamic character
Organised jointly with the LCI Barcelona school of design and visual arts, the competition invited young creatives aged between 18 and 30 to reinterpret the SEAT Ibiza with a design inspired by the brand's values and spirit
Style trim joins the SEAT Leon e-HYBRID’s top FR trim, giving greater customer options, while broadening the plug-in hybrid’s appeal
Electrification