CUPRA KIRO’s single-seaters will showcase a striking special livery inspired by the world of Masters of the Universe.
CUPRA introduces ‘The Chosen One’, a new global campaign placing the driver at the centre and built around a defining idea: sometimes, it is not the driver who chooses the car, but the car that chooses the driver
At the SEAT & CUPRA battery system assembly plant, every battery goes on an electrifying trip: from the assembly of its components to its installation in the car it will power
The company posted an operating profit of €43 million between January and March, up €38 million versus Q1 2025, despite lower wholesales and net revenues.
The French‑Canadian artist, winner of the prize awarded by the Fundació Joan Miró and co-sponsored by CUPRA together with the Stavros Niarchos Foundation, presents Changing States, a journey of exploration through the history of materials and trade
Covering 5,000 m2, the plant recovers parts and components from vehicles to give them a second life, reducing the use of raw materials and minimising the company’s environmental impact
At the SEAT & CUPRA battery system assembly plant, every battery goes on an electrifying trip: from the assembly of its components to its installation in the car it will power
The company posted an operating profit of €43 million between January and March, up €38 million versus Q1 2025, despite lower wholesales and net revenues.
Covering 5,000 m2, the plant recovers parts and components from vehicles to give them a second life, reducing the use of raw materials and minimising the company’s environmental impact
The battery systems assembled in Martorell will power the CUPRA Raval and the Volkswagen ID.Polo, the two electric models to be produced at this facility
Under the "Health on e-wheels" project, the organization has donated a total of eleven electric vehicles, seven CUPRA Tavascan and four CUPRA Born, to leading healthcare centres to facilitate access to treatments outside of clinical settings
The company’s 2025 financial results reflect both the cost of its transformation towards electrification and the impact of unexpected one-time effects
CUPRA KIRO’s single-seaters will showcase a striking special livery inspired by the world of Masters of the Universe.
CUPRA introduces ‘The Chosen One’, a new global campaign placing the driver at the centre and built around a defining idea: sometimes, it is not the driver who chooses the car, but the car that chooses the driver
The French‑Canadian artist, winner of the prize awarded by the Fundació Joan Miró and co-sponsored by CUPRA together with the Stavros Niarchos Foundation, presents Changing States, a journey of exploration through the history of materials and trade
CUPRA unveils The Soundtrack of Raval, a musical film featuring six unreleased songs by the international artists who joined the CUPRA Raval World Premiere
CUPRA Raval wins the Red Dot Award for Product Design 2026, just a few days after its world premiere, reaffirming CUPRA’s leadership in emotional and progressive electric vehicle design.
The CUPRA Raval is now a reality and has made a stylish debut, with an unprecedented global mobilisation and music as the common thread
From launch, the new SEAT Ibiza and SEAT Arona featured a palette of seven exterior colours, including the exclusive Onyric colour.
Two new colours are being added to the SEAT colour range, Liminal and Oniric, created exclusively for the SEAT Ibiza and SEAT Arona updates
The new SEAT Ibiza takes a road trip around the island that gave it its name more than 40 years ago to blend in with its landscapes and soul
Designed, developed and produced at SEAT's state-of-the-art Martorell facilities in Barcelona, both models will be launched in January 2026
The updated exterior designs of both models offer a new look with youthful and dynamic character
Organised jointly with the LCI Barcelona school of design and visual arts, the competition invited young creatives aged between 18 and 30 to reinterpret the SEAT Ibiza with a design inspired by the brand's values and spirit
Electrification
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