At CUPRA, we believe that real progress comes from radical disruption—by defying expectations and challenging convention. In a world that’s increasingly rational, automated and impersonal, we’re putting emotion back into the human experience. A world where passion comes first.
As the first new brand created within the Volkswagen Group, CUPRA sits between the mass market and the premium segments—not a premium brand defined by heritage or tradition, but a contemporary alternative for the next generation of car lovers around the globe.
Since its launch in 2018, CUPRA has brought seven models to market in just seven years. With more than 800,000 vehicles delivered worldwide, it has become one of Europe’s fastest-growing automotive brands and is on track to surpass one million global sales by 2025.
But CUPRA is more than just a car. It's a conviction. A movement. With the ambition to become a truly global brand, CUPRA now has more than 1,200 points of sale worldwide, including 12 flagship CUPRA City Garages in Mexico City, Rotterdam, Lisbon, Milan, Munich, Sydney, Berlin, Paris, Madrid, Istanbul, Vienna and Manchester. These spaces are more than showrooms—they’re cultural hubs that host events, exhibitions, and support local talent and collaborations.
CUPRA will build on the strong momentum it has achieved in existing key territories and will soon expand into new high-potential markets to broaden its global footprint
