
CUPRA Design House | Concept & Store
Discover CUPRA Design House, a new division pushing design beyond automotive
The CUPRA Design House is a new division that takes our design obsession beyond automotive, pushing the boundaries to open new and unexplored paths.
Three pillars united through experimentation and innovation uphold CUPRA’s design obsession.
We returned to the global stage of Milan Design Week to unveil the CUPRA Design House, which expands our design philosophy beyond the automotive world