BEYOND AUTOMOTIVE

Milano Design Week

The CUPRA Design House is a new division that takes our design obsession beyond automotive, pushing the boundaries to open new and unexplored paths.

THE PILLARS

Three pillars united through experimentation and innovation uphold CUPRA’s design obsession.

CUPRA at Milan Design Week 2025

We returned to the global stage of Milan Design Week to unveil the CUPRA Design House, which expands our design philosophy beyond the automotive world