At CUPRA we never stop turning our ambitions into actions. With the launch of the CUPRA Design House we’re marking a new chapter for our brand

A chapter that will take us beyond automotive as we explore how design can open the door to new experiences and emotions for our CUPRA Tribe. 

Who better to give us an insight than Cécilia Taïeb, Chief Operating Officer of the CUPRA Design House, and Jorge Diez, Chief Design Officer of the CUPRA Design House. Check out their conversation about what inspired CUPRA to go one step further.