A new generation of CUPRA collaborations, created to excite, inspire and challenge the status quo.

We have partnered with Harper Collective to introduce an exclusive luggage collection with a strong focus on sustainability, prioritizing the use of sea plastic, post-consumer recycled materials, and ethical production.

CUPRA provides some of the signature materials present in its models, such as Century Bronze for the exterior and ultra-suede for the interior lining, while Harper Collective integrates expertly crafted elements made from recycled plastic. This results in an exceptionally lightweight, unique and highly durable design.

Launching at the end of this year, the collection will be available at all CUPRA City Garages, the Harper Collective website and the Harper Collective store at Selfridges London. It features three distinct models: Cabin, Cabin Expandable, and Trunk – created for different travel needs.

Harper Collective is a lifestyle brand focused on sustainable travel essentials. Founded by Jaden Smith and Sebastian Manes; Smith brings experience from eco-focused ventures like JUST Water, while Manes draws on his background in luxury retail at Selfridges.

In collaboration with Zellerfeld, we are using a 3D printing additive manufacturing technique to create a fully parametric sneaker that feels alive.

We have integrated sustainable production methods to create footwear that emphasises the connection between wearer and sneaker, following the parametric design core of our design philosophy.

Zellerfeld is a 3D-printed footwear brand that believes in bridging the gap from "digital to tangible." The brand’s innovations are changing footwear production.

In an industry where traditional product manufacturing has been largely reliant on hand assembly and mass production, Zellerfeld believes in fully recyclable shoes, free from glue joints and weak points, as a true solution.

CUPRA and MAM join forces once again to create this futuristic prototype that combines a hooded vest with an integrated backpack. MAM’s provocative attitude fuses with CUPRA’s ultimate design obsession in this piece to present a manifesto of innovation; a bold statement that previews the upcoming MAM x CUPRA bag collection.

The under-skin parametric textures of the Vest animate the surfaces when in close contact with the body, while an outer neoprene layer enhances its sculptural form.

MAM is creating jewellery made from 100% sustainable materials, becoming a movement that transforms the way we wear accessories.

Like CUPRA, born from a fixation with transgression, MAM is made for those who want to stand out from the crowd – those who forge their own path.

We recently collaborated with MAM on the first CUPRA jewellery collection.

This genderless jewellery collection combines ruthenium, one of Earth’s rarest and most unconventional metals, with copper and rose gold.

Discover more via The CUPRA Collection.