• As official co-sponsor of the Joan Miró Awards, CUPRA participates in the presentation of the award, one of the world’s most prestigious contemporary art prizes
• CUPRA and the Fundació Joan Miró are partnering to strengthen the brand's commitment to promoting culture and fostering a new generation of artists
• The multidisciplinary Canadian artist was recognised by the jury for her ability to accurately and sensitively interpret complex historical and social events

CUPRA continues to strengthen its commitment to art and culture as co-sponsor of the Joan Miró Awards in its ninth edition. Kapwani Kiwanga, a Canadian artist based in Paris, was the recipient of this year’s award. The prize recognizes her work and career, which is based on academic research and social commitment. CUPRA was part of the jury alongside illustrious figures from the international art world, who highlighted Kiwanga's ability to accurately and sensitively translate complex historical and social events through refined and conceptually rigorous installations.

Jorge Diez, Head of Design at CUPRA and member of the jury for this year's awards, emphasised: "The alliance between CUPRA and Fundació Joan Miró represents the union of two worlds with a common vision: that of fostering creativity, challenging established boundaries and creating space for new forms of expression. This collaboration reflects our commitment to art and culture, giving a platform to new voices to showcase their talent." Regarding the winning artist, the designer added: "Kapwani Kiwanga is a contemporary artist who, like CUPRA, imagines alternative futures and challenges the status quo."

Kapwani Kiwanga is an anthropologist by training and conceives her work as an experimental archive. She has exhibited in cities such as New York, Bordeaux, Toronto and Porto, exploring the relationship between power, architecture, territory and identity through a unique visual language that she defines as "strategies of escape: forms that allow us to imagine alternative futures and rethink dominant structures."

Her installations provoke reflection and foster social critique by deliberately blending reality with fiction, highlighting power imbalances and seeking to destabilize hegemonic narratives by accommodating marginalised discourses. She is also notable for her ability to connect with local histories and for her deep connection to her respective cultural context, similar to Joan Miró. The commitment and extraordinary depth of Kapwani Kiwanga's works, characteristic of the celebrated Catalan painter's art, were also recognized by the jury.

The panel of experts also emphasized the precision and rigour with which the artist formalises historical and social processes that have shaped contemporary realities. The jury was composed of Hoor Al Qasimi, president and director of the Sharjah Art Foundation in the United Arab Emirates and current curator of the Sydney Biennale; Pablo Lafuente, artistic director of the Museum of Modern Art in Rio de Janeiro; Ann-Sofi Noring, former co-director of the Museum of Modern Art in Stockholm and current member of the governing board of the Royal Swedish Academy of Fine Arts; Marie Hélène Pereira, curator of performance practices at the la Haus der Kulturen der Welt (HKW) in Berlin; Marko Daniel, director of the Fundació Joan Miró in Barcelona; and Jorge Diez, Head of Design at CUPRA.

The Joan Miró Prize is a prestigious international platform that recognises emerging contemporary artists through their recent work. The partnership between CUPRA and Fundació Joan Miró aims to explore joint initiatives that promote contemporary art, while giving visibility to emerging creators. Both entities are united by a strong bond with Barcelona and shared values ​​such as research, innovation and freedom of artistic expression. The partnership seeks to foster a new generation of artists, providing them with opportunities that allow them to create and disseminate their art.

This year's competition also collaborated with the Pau Sans Middle School in Hospitalet, Barcelona, ​​to encourage student participation in creative activities inspired by the practices and themes captured by the five finalist artists. The initiative seeks to promote art as a form of personal and collective expression among young people, as well as involve them in the jury's decision-making process. Students shared their interpretations of the contestants' work in a video so the jury members could consider their opinions before the deliberation in which Kapwani Kiwanga was chosen as the winner.

CUPRA is more than a car brand. It pushes the boundaries of the status quo through agreements and partnerships with ambassadors and institutions that influence real and virtual culture. This alliance extends CUPRA’s commitment beyond the automotive world, building on its collaborations with TVBoy in art, Primavera Sound in music, and the film initiative 'The Dream Makers'—developed with J.A. Bayona, ESCAC, and the Sitges Film Festival—to support emerging creative talent in cinema, among other cultural ventures.

The next edition of the competition was announced in February in collaboration with the Berlin International Film Festival and Studio Babelsberg, challenging the new generation to put their creative minds to work and produce their stories. Recently, CUPRA has also been a mobility partner at renowned events such as the BAFTA Awards, demonstrating the brand's support for talent in art and film.