• The new SEAT Arona receives refreshed exterior design, upgraded interior and even greater value for money
• The urban SUV character is amplified with a new exterior look, including new LED headlights with a refined light signature
• The interior of SEAT’s urban SUV is enhanced with higher-quality materials
• The urban SUV continues to deliver the perfect balance between dynamism and efficiency, with a greater value proposition

The SEAT Arona is a cornerstone of the brand’s success. Fuelled by strong sales, it carves out a bold presence of the brand in the urban SUV segment. Now, the SEAT Arona steps confidently into its next chapter as a more robust urban SUV with a dynamic character, driven by three key strengths: a refreshed exterior, enhanced interior, and even greater value across its three trim levels – Arona, Style and FR.

Since its launch in 2017, the SEAT Arona has sold over 750,000 units and earned a central place in the brand’s line-up. It has become a favourite for drivers who want an urban SUV that’s full of energy, personality, and ready for every challenge.

“The SEAT Arona is a fundamental part of the brand's line-up and a huge part of its success, helping expand SEAT’s reach in the crucial urban SUV market,” said Markus Haupt, CEO of SEAT. “With its perfect combination of compact dimensions and SUV credentials, the improved exterior character, enhanced interior, and upgraded value proposition, make the Arona an authentic expression of individuality.”

The new SEAT Arona is designed, developed and produced in Martorell, Barcelona. It will be launched in January 2026.